FrescoData is looking for a skilled Marketing Manager to develop and manage marketing and communications programs, with a strong focus on the digital experience and campaigns, and including advertising, media and public relations, content management, trade shows, etc. The manager must be a strong communicator, collaborative partner and self-starter who is proactive, highly organized and able to manage multiple projects with deliverables and deadlines.

RESPONSIBILITIES

  • Develop and execute multi-channel marketing campaigns for lead generation and nurturing in support of sales goals.

  • Drive the collection and evaluation of industry, technical, economic, and other relevant data to increase market size and competitive posture.

  • Direct advertising campaigns, promotions, special events, and trade show participation in accordance with our marketing objectives.

  • Develop and manage marketing foundation – website, content, sales and marketing tools and enable efficiencies, enable delivery, maintain brand consistency, and ensure accurate measurement of marketing campaigns and tactics.

  • Source and vet outside vendors providing marketing tactical expertise such as content development, digital marketing, PR, advertising, research, creative design, website support, etc. Direct and manage assignments for vendors as needed for various projects, ensuring their work is in accordance with the project specs and deadlines.

  • Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

REQUIREMENTS

  • Minimum of five years of marketing experience. This does not include internships.

  • Must be a multi-disciplined marketing professional with proven experience in areas such as content, email, PR, digital, SEO and social media.

  • Extensive experience creating and managing multi-channel marketing campaigns.

  • Must possess strong writing and editing skills, as well as the ability to adopt the style, tone, and voice of our brand.

  • Must demonstrate a high level of accuracy and attention to detail, have the ability to work effectively and independently, and a proven ability to establish and lead cross-functional teams to meet corporate objectives.

  • Proven experience with programmatic ads, mobile marketing and DID targeting is a plus.

Benefits:

  • 401(k)

  • Dental insurance

  • Health insurance

  • Paid time off

  • Vision insurance

This is a full time position

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