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Director of Marketing (Havasu Lake, CA; Lake Havasu)
INDIAN PREFERENCE POLICY: Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472)
DIRECTOR OF MARKETING JOB DESCRIPTION
HAVASU LANDING CASINO
DEPARTMENT: PLAYERS CLUB
REPORTS TO: CASINO GENERAL MANAGER
FLSA: EXEMPT
QUALIFICATIONS:
DUTIES AND RESPONSIBILITES:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing duties of this position, employees are required to stand for extended periods, frequently walk, and use hands to; finger, handle, or feel objects, tools, or controls. Occasionally sit. Must be able to lift 20 pounds with occasional lifting of more than 35 pounds, assisted. Ability to manage stress appropriately, make decisions under pressure, and manage anger, fear, hostility, and violence of others appropriately. The position requires the ability to process information using computer methods and technology, at times for more than 50% of the work time. Must be able to move chairs, tables, and event props as necessary.
PUBLIC RELATIONS:
Important attributes of any employee of the Havasu Landing Casino, along with the official performance of duties, are personal appearance and public relations. Each employee is expected to make every effort to be well-informed about the casino, pleasant, courteous, and cooperative, and to act in a manner to command the respect of co-workers and all other personnel. An optimistic attitude, patience and tolerance will help each employee in nearly all situations at the casino.
DISCLAIMER:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
DIRECTOR OF MARKETING JOB DESCRIPTION
HAVASU LANDING CASINO
DEPARTMENT: PLAYERS CLUB
REPORTS TO: CASINO GENERAL MANAGER
FLSA: EXEMPT
QUALIFICATIONS:
- Must be 21 years or older
- Must qualify for gaming license
- Must pass a pre-employment drug test
- Cannot be convicted of a felony
- High School diploma or GED equivalent is required
- Bachelor’s degree in marketing or related field preferred or an equivalent amount of work experience, formal education, and training
- 5 years of experience in casino marketing; additional related education or experience may be substituted
- Digital and social media campaign experience preferred
- Two years of supervisory experience required
- At least one year of high-level customer service or sales experience required
- Prior experience in the Gaming industry strongly preferred
- Prior experience in Tribal Gaming preferred
- Excellent interpersonal skills with the ability to communicate effectively, orally and in writing, with guests and other team members
- Strong social media skills across multiple platforms and proven ability to adapt to changing digital media
- Computer experience is essential, including all windows applications
- Must be proficient with MS Office
- Strong organization and administration skills required
- Knowledge and experience with web development and social media marketing
- Experience with direct mail marketing and use of database analytics
- Experience with photo shoots and video production
- Ability to work as part of a team to achieve departmental and company objectives
- Ability to work without supervision, to organize and track multiple projects with large amounts of detail necessary
- Ability to work under pressure situations with deadlines with a friendly, approachable and customer service-oriented demeanor
DUTIES AND RESPONSIBILITES:
- Responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club and Player Development
- Develop and maintain a customer base primarily consisting of slot players
- Organize and coordinate with outside vendors for entertainment, promotions, and events
- Create media plans; develop media budget and monitor related expenditures. Develop and maintain forecasting, budgeting, and variances reports
- Develop and execute tourism/marketing activities such as collateral, print, broadcast, billboards, social media, online advertising and external marketing and tourism communications
- Provide strategic direction to support and facilitate the development and implementation of marketing plans
- Generate creative concepts and participate in marketing related activities that generate additional revenue
- Monitor deadlines and act as liaison between ad agencies, printers, and graphic designers
- Review and approve copy for all marketing mediums and collateral ensuring consistent branding
- Assist in writing and developing direct mail pieces, in-house flyers, vouchers, and coupons
- Coordinate web site management and email promotions
- Assist in website content, mobile app content as needed
- Act as liaison between all departments pertaining to internal marketing collateral needs
- development of various tourism and group sales related campaigns to attract out-of-town visitors
- Attract and work with travel writers to ensure positive promotion of the casino and the geographic region
- Coordinate property interior and exterior photo shoots and video production
- Act as marketing support for events, concerts, casino functions, and public relations activities
- Responsible for achieving revenue, income, market share, and guest service objectives in accordance with casino policy and Gaming Commission regulations
- Responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service
- Hire, motivate, evaluate, and direct departmental staff, ensuring team members receive the training, support, adequate guidance, and necessary resources to accomplish established objectives
- Direct long and short-term planning for all functions of the marketing department including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established goals
- Approve, implement, and evaluate comp policies, campaigns, programs, entertainment activities and all other marketing expenditures to ensure program effectiveness
- Develop and monitor research and survey activities to improve efficiency and effectiveness of programs
- Coordinate database management functions including guest ratings and direct marketing activities to ensure the achievement of guest development goals
- Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems
- Attend and participate in off property meetings, seminars, functions, and events as assigned
- Deliver a service level which creates an atmosphere that makes our guests want to return
- Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance
- Aggressively market guests, track activity/responses
- Efficiently respond to guest requests and ensure guest satisfaction and loyalty
- Effectively promote the features and benefits of Havasu Landing Casino
- Meet and communicate with prospective and existing guests on the gaming floor
- Responsible for the highest standard of customer service, anticipate customer needs and requirements, and give each guest a positive, memorable entertainment experience
- Respond to special requests of guests, as well as guest complaints and inquiries in a calm, prompt, courteous manner
- Maintain customer confidence and protects operations by keeping information confidential
- Conduct tours of property, as needed
- Must work weekends, nights, and holidays
- Performs all other duties as assigned
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing duties of this position, employees are required to stand for extended periods, frequently walk, and use hands to; finger, handle, or feel objects, tools, or controls. Occasionally sit. Must be able to lift 20 pounds with occasional lifting of more than 35 pounds, assisted. Ability to manage stress appropriately, make decisions under pressure, and manage anger, fear, hostility, and violence of others appropriately. The position requires the ability to process information using computer methods and technology, at times for more than 50% of the work time. Must be able to move chairs, tables, and event props as necessary.
PUBLIC RELATIONS:
Important attributes of any employee of the Havasu Landing Casino, along with the official performance of duties, are personal appearance and public relations. Each employee is expected to make every effort to be well-informed about the casino, pleasant, courteous, and cooperative, and to act in a manner to command the respect of co-workers and all other personnel. An optimistic attitude, patience and tolerance will help each employee in nearly all situations at the casino.
DISCLAIMER:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
This is a management position
This is a full time position
Pay Rate: Commensurate with experience
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