Who is I-66?
In 2016, the Commonwealth of Virginia selected a Cintra-led consortium to finance, design, build, operate and maintain the express lanes on Interstate 66 Outside the Beltway. The project will transform this critical Northern Virginia artery to relieve congestion, improve safety and provide more predictable travel times. The project corridor extends approximately 22 miles along Interstate 66 from the Capital Beltway (I-495) to Gainesville (US Route 29). Once completed, the project will include three toll-free general-purpose lanes in each direction and two express lanes in each direction with a state-of-the-art open-road electronic toll collection system. Expanded transit service, park-and-ride lots and interchange enhancements will further improve travel along I-66. The project will also connect several shared use paths to create more multimodal options. As an innovative and efficient public-private partnership, this project will be completed at a $2.5 billion net savings for the Commonwealth of Virginia.

What makes us different?
Our people come first. We want every single employee to develop both professionally and personally. With a strong focus on growth potential, we look to our internal employees as potential candidates for both national and international opportunities. We aim to achieve greatness by promoting from within every chance we get. We work hard and play hard and strive every day for success and achievement. With a diverse group of professionals working in a fast-paced environment, we achieve milestones constantly. And if that weren’t enough, we also offer our employees highly competitive insurance benefits, Paid Time Off, a matching 401(k) program, and 100% tolling cost coverage on the I-66 tollway.

Your next calling: 
As the Insights Marketing Manager, you will be responsible for leveraging a combination of strategic, quantitative, technical, and presentation skills to deliver impactful analyses and easy-to-understand insights while partnering with business leaders, outside agency partners, and marketing channel owners.  The Insight Marketing Manager will also play an integral role in transforming the way that the team accesses, understands, and reacts to data. Other responsibilities include areas such as marketing and digital strategies, customer experience, and building and executing data driven marketing strategies.

Functions key to success:
  • Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality. Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
  • Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
  • Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
  • Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
  • Design, implement, and facilitate the marketing and customer education plan for the projects
  • Budget planning and control
  • Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
  • Negotiate with media agents or agencies to secure agreements for translation of materials into other media
  • Edit materials according to specific market or customer requirements
  • Develop promotional materials including marketing collateral and print copies
  • Coordinate with Public Affairs department in the implementation of the media plan
  • Coordinate marketing efforts with other stakeholders (VDOT, NTTA, etc.)
  • Monitor and update contents for the companies’ websites
  • Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
  • All other duties as assigned

What you bring to the table:
You have worked hard to achieve success in your educational career, now you may put it to good use. If you have a bachelor’s degree in Marketing Analytics or a related field and experience and experience with customer relationship management (CRM) in a multi-unit retail environment (preferred) or relevant CPG experience (preferred), you are halfway there with the needed abilities for this position . Additionally, if you have 7-10 years of full-time organizational experience that includes consumer insights and analytical data modeling, complex financial and consumer-facing marketing analyses, related business planning, support system integrations, and new media and internet advertising, you can check off another box.

 
With success comes a high level of professionalism. We already know you possess the following qualities, but we just wanted to remind you of what is important to I-66:
  • Detail-oriented with the ability to manage projects from inception through execution
  • A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
  • Entrepreneurial, self-starter with hands-on approach
  • Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
  • Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
  • Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
  • Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
 
Finally, in a technology-driven world, it is important to know your way around a computer. For this role, it will be important to know the basics of the following:
  • Expert working knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)

Our working environment:
I-66 wants to ensure that all employees are comfortable and able to work in the type of culture and environment we have built our business on. Our culture relies on in-person collaboration and teamwork to leverage the full potential of our multidisciplinary teams, therefore the position is 100% on-site based.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

 
  • The noise level in the work environment is usually quiet
  • Some travel is required
  • The employee must occasionally lift and/or move up to 10 pounds
  • Specific vision abilities required by this job include ability to adjust focus, as necessary to use a computer
  • While performing the duties of this job, the employee is regularly required to talk or hear
  • The employee is frequently required to stand, walk and sit

This is a full time position

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