Livingston Associates- Marketing and Business Development Specialist (Rochester, NY)

Position: Marketing and Business Development Specialist
Company: Livingston Associates
Status: Full-Time or Part-Time - depending on candidates availability
Location: Hybrid
Pay Rate: $55,000-$85,000/year

Position Summary:
The Marketing & Business Development Specialist is responsible for driving brand visibility, marketing initiatives, and client engagement for Livingston Associates. This role leads social media and marketing campaigns, manages email communications through Constant Contact, and supports strategic business development efforts to expand partnerships and opportunities. The position also coordinates key organizational events, including the Livingston Leadership Summit and Partner Appreciation Night, to strengthen relationships and promote the organization’s services.

Essential Functions:

Develop and implement marketing strategies that promote Livingston Associates’ services, initiatives, and brand presence
Manage and maintain the organization’s social media platforms, including content planning, posting, and audience engagement including Livingston Associates’ and clients
Create and distribute marketing communications using Constant Contact, including newsletters, announcements, and promotional campaigns
Monitor marketing analytics and engagement metrics to improve outreach and campaign performance
Design and maintain marketing materials including presentations, promotional graphics, digital content, and print collateral
Ensure consistent branding and messaging across all marketing channels
Develop and maintain strong relationships with clients, partners, and community stakeholders
Identify opportunities to expand partnerships and promote the organization’s services
Represent Livingston Associates at networking events, industry meetings, and community engagements
Maintain client databases (constant contact and high-level spreadsheets) to track outreach, engagement, and potential business opportunities
Collaborate with leadership to identify new markets and strategic growth opportunities
Plan, promote, and coordinate key organizational events including the Livingston Leadership Summit and Partner Appreciation Night
Manage event logistics including marketing, communications, registration, and vendor coordination
Assist with sponsorship outreach and partner engagement to support successful event participation
Coordinate additional networking events, workshops, and promotional activities that support brand visibility and client engagement

Education & Experience

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Minimum 3 years of experience in marketing, social media management, business development, or event coordination, ideally in a construction environment
Experience in technical writing and social media management is highly preferred
Experience using email marketing platforms such as Constant Contact highly preferred

Knowledge, Skills & Abilities

Strong marketing and business development mindset with the ability to identify growth opportunities
Proficiency with the use of Canva, email marketing platforms, and Microsoft Office
Excellent written and verbal communication skills
Strong organizational and project management abilities with the ability to manage multiple initiatives simultaneously
Ability to build and maintain strong relationships with clients, partners, and community stakeholders

Personal Information

* First name
* Last name
* Email
Address
* City
* State
* Zip code
Country
* Phone number

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